Google Steps Further into Travel Search with Hotel Finder

Google Steps Further into Travel Search with Hotel Finder
News from Marketing Vox News:

With its contentious ITA Software acquisition finally approved by the Department of Justice, Google apparently feels it is able to make further inroads into one of the most popular vertical search markets: travel. It has launched Hotel Finder, a new experimental search tool designed to find “that perfect hotel.”

It uses interesting visuals to draw in viewers. For example, to figure out where to stay a “tourist spotlight” can be shined on the most visited areas of U.S. cities. The tool will select an initial shape based on what’s most popular or the user can draw a shape around the area where he or she wants to stay. In the “Compared to typical” section, the user can see how each hotel’s price compares to its historical average.

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Related News:

Expedia and Groupon Sell 15000 Travel Deals in Three Days
News from All Things Digital:

In case you were wondering why well-known brands Expedia and Groupon would team up to sell discounts on travel, it’s because of the massive scale the two can reach together.

Expedia announced today as part of its second-quarter earnings that customers bought 15,000 travel deals within three days of it launching an exclusive partnership with Groupon.

The partnership went live on July 11, offering a dozen or so travel discounts that let people book hotel rooms and airfare at half the cost for destinations around the world. The two companies announced the partnership
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