Hub by Premier Inn, central London: hotel review

Hub by Premier Inn, central London: hotel review
News from The Guardian:

Rooms at hub by Premier Inn, in central London, are ‘minimal, a bit sci-fi, smooth and clean’.

I walk straight past the hub by Premier Inn when I arrive from the Trafalgar Square end of St Martin’s Lane. All those Lenny Henry ads have programmed my brain to expect a purple hue and I wasn’t looking for low-key, lime-green branding.

I’m met by a couple of cool young things who ask me how I’m doing and if I have any evening plans. Fine, I say. Yes. They seem a bit put out that I haven’t downloaded the hotel’s app, which lets guests control the TV, lights and air-con from a phone, contains a city guide and eases the check-in process. But their smiles only wane for an instant and I’m soon directed, via the lifts, to my fourth-floor room.

As I walk down the long corridor, passing a door every couple of steps – it’s quite a warren – it’s clear what Premier Inn owner Whitbread is up to. For over a decade, hoteliers in cities like Berlin and Amsterdam, aping their Tokyo sleep-in-a-tube precursors, have been selling us tiny cells as if they were a contemporary lifestyle decision. We’re meant to congratulate ourselves on being low-impact, no-frills, no-fuss, and cheap. It’s considered cutting-edge to regard a hotel as chiefly a bed, because – it’s implied – we’re too busy consuming the city to stay in……………. continues on The Guardian

… Read the full article
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