Loews rebrands San Francisco hotel

Loews rebrands San Francisco hotel
News from Travel Weekly:

Loews Hotels & Resorts completed its acquisition of the former Mandarin Oriental San Francisco and rebranded it the Loews Regency San Francisco.

The 155-room hotel, which occupies the top floors of San Francisco’s third-tallest office building, is just the second property under the Loews Regency luxury sub-brand. The Loews Regency New York is the other.

The hotel, Loews first in San Francisco, is located in the city’s financial district.

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Starwood launches hotel collection called Tribute Portfolio
News from Travel Weekly:

Starwood Hotels & Resorts on Thursday unveiled details of a new hotel collection called the Tribute Portfolio, which will compete in the upper-upscale sector. The Royal Palm South Beach Miami is the collection’s first member.

Starwood is working with Rockbridge Capital Partners to open three new Tribute Portfolio hotels. Properties in Nashville and Savannah, Ga., are scheduled to open in 2016, and in Charleston. S.C., in 2017. McKibbon Hotel Group and Tower Associates plan to open a Tribute Portfolio hotel in Asheville, N.C., in 2017. 

The Tribute Portfolio will be Starwood’s 10th brand, and will be similar to the Luxury Collection in that member hotels will be independent but marketed by Starwood. Customers who belong to the Starwood Preferred Guest (SPG) loyalty program will earn points when they stay at a Tribute Portfolio hotel.

Dave Marr, Starwood’s senior vice president of brand management and global brand leader for Tribute Portfolio, pegged the typical nightly room rate in the $ 200 range, though it would likely be higher in large cities such as New York.

Marr estimated that Tribute Portfolio could have 100 hotels within the next five years. “There are a lot of great independent hotels out there,” said Marr.

So-called “soft branding,” in which independent hotels join collections overseen by large hotel companies, is a conce…………… continues on Travel Weekly

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